About Us

H Squared Ladies Wear, a vibrant boutique located in historic downtown Cleveland, Mississippi, opened in March of 2012. My “passion for fashion” stems back to my childhood. My desire has always been to open my own clothing store and to have my own clothing line. 

After graduating from the University of Mississippi in 2011 with a degree in Marketing and Communications, I returned to my hometown of Cleveland to make my dream come true! 

Since its inception, H Squared has broadened to meet the unique wants and needs of our customers. We now have over 100 clothing lines including Crosby, Love Shack Fancy, French Connection, and Joe's Jeans. 

My desire is for every customer to be completely satisfied and feel good about the clothes they wear. Some of our shoe lines include Dolce Vita, Steve Madden, Seychelles, Sorel and On Cloud. We have jewelry, belts, purses, and other accessories to complete your look. My goal is to provide you with the latest trends for all ages.

The launch of the online store is just another convenience in serving you! Shipments arrive daily and you can easily browse through for the latest finds! My desire is for you to look good on the outside so that you feel good on the inside. 

Thank you for helping to make H Squared Ladies Wear the number one boutique in the Delta!


Haley Huerta Kelly


 Haley with her husband Eric and boys Chapman and Shepard.